Fitness Event Production: Tone House Turf Wars
This project is perhaps the baby of which I am most proud.
Started in 2016, TURF WARS is Tone House’s annual athletic competition in which athletes compete in 10 events relevant to the Tone House training program. These events consist of an assortment of endurance, strength, and agility movements, as well as a surprise "wild card" event unique to the typical Tone House regimen. Event champions are deemed as the “Man and Woman of the House".
Turf Wars was sponsored by Lululemon in 2017 and Adidas Global in 2018, with whom we created a long-term partnership that I was responsible for negotiating and managing.
TRAIN LIKE ATHLETES.
COMPETE LIKE ATHLETES.