Product Campaign: The Black Lives Matter Lokai
Pivoting quickly in 2020 to create initiatives to set the brand up for success during challenging times, I created and launched a Black Lives Matter product and charitable campaign over the span of only two days, keeping the brand on the pulse of real-time world events while also ensuring that the brand was living two of the brand’s key core values to take action and to give back.
In June 2020, all profits from the Black Lives Matter Lokai benefitting organizations actively working towards racial justice and equality.
The Black Lives Matter Lokai