Virtual Event Production: The First Annual Lokai Run for Hope

Launched the company’s first annual marquee event in 2020, The Lokai Virtual Run for Hope. The decision was made to make the run virtual due to COVID 19, but even so, the event was a huge success for it’s three key objectives: increasing brand awareness and new customer acquisition for a new audience (runners, fitness community), driving eCommerce revenue, and also raising over $45K for the brand’s various charity partners.

Over 2,000 people registered for the event and brand partners for the first annual event included USA Track & Field, Hyperice, Elements Drinks, and Siren Snacks.

The Lokai Run for Hope